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Kellogg on Branding in a Hyper-Connected World

Bibliographic Details
Corporate Author:	Kellogg School of Management
Other Authors:	Tybout, Alice M., Calkins, Tim
Format:	Book
Language:	English
Published:	Hoboken, New Jersey: John Wiley & Sons, Inc., 2019.
Subjects:	Internet marketing Branding (Marketing) Customer relations -- > Management Brand name products

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