Global Brand Strategy : World-wise Marketing in the Age of Branding

Bibliographic Details
Main Author: Steenkamp, Jan-Benedict E. M. (Author)
Format: Book
Language:English
Published: London: Palgrave Macmillan, 2017.
Subjects:

Business Information Centre

Holdings details from Business Information Centre
Call Number: B 658 827 STE
Accession Item Category Format Status Notes
0000038722 Book Book AVAILABLE