Kellogg School of Management, Tybout, A. M., & Calkins, T. (2019). Kellogg on Branding in a Hyper-Connected World. Hoboken, New Jersey: John Wiley & Sons, Inc..
Chicago Style CitationKellogg School of Management, Alice M. Tybout, and Tim Calkins. Kellogg On Branding in a Hyper-Connected World. Hoboken, New Jersey: John Wiley & Sons, Inc., 2019.
MLA CitationKellogg School of Management, Alice M. Tybout, and Tim Calkins. Kellogg On Branding in a Hyper-Connected World. Hoboken, New Jersey: John Wiley & Sons, Inc., 2019.
Warning: These citations may not always be 100% accurate.