Building brand authenticity : 7 habits of iconic brands.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
Palgrave Macmillan,
2009.
|
| Subjects: |
Business Information Centre
| Call Number: |
B 658 827 BEV |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| B000028029 | Book | Book | AVAILABLE |