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00916cam a2200277 7i4500 |
| 001 |
0000036093 |
| 005 |
20190826090000.0 |
| 007 |
##ta |
| 008 |
190826s2019 nju o 001 0 eng |
| 020 |
# |
# |
|a 9781119533184
|
| 040 |
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|a MATR
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| 090 |
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|a B 658.827
|b KEL
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| 245 |
0 |
0 |
|a Kellogg on Branding in a Hyper-Connected World
|c Edited by Alice M. Tybout, Tim Calkins.
|
| 264 |
# |
1 |
|a Hoboken, New Jersey:
|b John Wiley & Sons, Inc.,
|c 2019.
|
| 300 |
# |
# |
|a xxvviii, 338 pages:
|b illustrations;
|c 28 cm.
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| 336 |
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|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
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| 338 |
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# |
|a volume
|2 rdacarrier
|
| 650 |
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0 |
|a Internet marketing
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
# |
0 |
|a Customer relations --
|x Management
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| 650 |
# |
0 |
|a Brand name products
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| 700 |
1 |
# |
|a Tybout, Alice M.
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| 700 |
1 |
# |
|a Calkins, Tim
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| 710 |
2 |
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|a Kellogg School of Management
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| 999 |
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|a 0000040778
|b Book
|c Book
|e Business Information Centre
|
