The Right to Brand : Levelling the brand playing field : Lessons from an emerging market

Bibliographic Details
Main Author: Merican, Yasmin, Datin (Author)
Format: Book
Published: Kuala Lumpur: Trax Publishing, 2013.
Subjects:

Business Information Centre

Holdings details from Business Information Centre
Call Number: B 658 827 MER
Accession Item Category Format Status Notes
0000038061 Book Book AVAILABLE
B000038061 Book Book AVAILABLE