Holdings: The Handbook of brand management.

Bibliographic Details
Main Author:	Arnold
Format:	Book
Published:	New York: The Economist Books, 1992.
Subjects:	Branding Brand name products -- > Marketing -- > United States of America Advertising -- > Brand name products -- > United States of America United States of America

Holdings details from Business Information Centre
Call Number:	B 658 827 ARN

Accession	Item Category	Format	Status	Notes

B000022216

Book

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