Description: Kellogg on Branding in a Hyper-Connected World

Bibliographic Details
Corporate Author:	Kellogg School of Management
Other Authors:	Tybout, Alice M., Calkins, Tim
Format:	Book
Language:	English
Published:	Hoboken, New Jersey: John Wiley & Sons, Inc., 2019.
Subjects:	Internet marketing Branding (Marketing) Customer relations -- > Management Brand name products

Description
Physical Description:	xxvviii, 338 pages: illustrations; 28 cm.
ISBN:	9781119533184