Holdings: The Brand innovation manifesto :

Bibliographic Details
Main Author:	Grant
Format:	Book
Published:	West Sussex: John Wiley & Sons, 2006.
Subjects:	Brand name products -- > Marketing Consumer behavior Branding Brand name products -- > Social aspects Brand name products -- > Psychological aspects Lifestyles -- > Economic aspects

Holdings details from Business Information Centre
Call Number:	B 658 827 GRA

Accession	Item Category	Format	Status	Notes

B000021230

Book

AVAILABLE