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Competitive strategy for media firms strategic and brand management in changing media markets /

Bibliographic Details
Main Author:	Chan-Olmsted, Sylvia M.
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Mahwah, N.J. : L. Erlbaum Associates, 2005.
Series:	LEA's communication series.
Subjects:	Broadcasting > Management. Brand name products > Management. Branding (Marketing) Electronic books.
Online Access:	Click to View

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