Competitive strategy for media firms strategic and brand management in changing media markets /
Main Author: | Chan-Olmsted, Sylvia M. |
---|---|
Corporate Author: | ProQuest (Firm) |
Format: | Electronic eBook |
Language: | English |
Published: |
Mahwah, N.J. :
L. Erlbaum Associates,
2005.
|
Series: | LEA's communication series.
|
Subjects: | |
Online Access: | Click to View |
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