Positioning the brand an inside-out approach /

Bibliographic Details
Main Author: Riezebos, H. J., 1960-
Corporate Author: ProQuest (Firm)
Other Authors: Grinten, Jaap van der.
Format: Electronic eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2012.
Subjects:
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