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01478nam a22003854a 4500 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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050412s2005 njua sb 001 0 eng |
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|z 2005040117
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|z 0805848126 (cloth : alk. paper)
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|a (MiAaPQ)EBC274550
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|a (Au-PeEL)EBL274550
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|a (CaPaEBR)ebr10149969
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|a (CaONFJC)MIL237580
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|a (OCoLC)742296571
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a HE8689.4
|b .C43 2005
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4 |
|a 384.54/068/4
|2 22
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| 100 |
1 |
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|a Chan-Olmsted, Sylvia M.
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| 245 |
1 |
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|a Competitive strategy for media firms
|h [electronic resource] :
|b strategic and brand management in changing media markets /
|c Sylvia M. Chan-Olmsted.
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| 260 |
|
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|a Mahwah, N.J. :
|b L. Erlbaum Associates,
|c 2005.
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| 300 |
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|a xiv, 242 p. :
|b ill.
|
| 490 |
1 |
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|a LEA's communication series
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| 504 |
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|a Includes bibliographical references and indexes.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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0 |
|a Broadcasting
|x Management.
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| 650 |
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0 |
|a Brand name products
|x Management.
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| 650 |
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0 |
|a Branding (Marketing)
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 830 |
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0 |
|a LEA's communication series.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=274550
|z Click to View
|
