Competitive strategy for media firms strategic and brand management in changing media markets /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mahwah, N.J. :
L. Erlbaum Associates,
2005.
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| Series: | LEA's communication series.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | xiv, 242 p. : ill. |
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| Bibliography: | Includes bibliographical references and indexes. |