Branding TV principles and practices /

Bibliographic Details
Main Author: McDowell, Walter.
Corporate Authors: National Association of Broadcasters., ProQuest (Firm)
Other Authors: Batten, Alan.
Format: Electronic eBook
Language:English
Published: Amsterdam ; Boston : Elsevier/Focal Press, c2005.
Edition:[2nd ed.].
Subjects:
Online Access:Click to View