Competitive strategy for media firms strategic and brand management in changing media markets - Chan-Olmsted, Sylvia M.; ProQuest (Firm) (Mahwah, N.J. : L. Erlbaum Associates, 2005)
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Broadcasting -- Management; Brand name products -- Management; Branding (Marketing); Electronic books