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Disruptive Branding : How to Win Times of Change

Bibliographic Details
Main Author:	Benbunan, Jacob (Author)
Other Authors:	Schreier, Gabor, Knapp, Benjamin
Format:	Book
Language:	English
Published:	London New York :: Kogan Page, 2019.
Subjects:	Branding (Marketing) Brand name products -- > Management Strategic planning

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