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00935cam a2200277 7i4500 |
| 001 |
0000036184 |
| 005 |
20191129090000.0 |
| 007 |
##ta |
| 008 |
191129s2019 enka b 001 0 eng |
| 020 |
# |
# |
|a 9780749484064
|
| 040 |
# |
# |
|a MATR
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| 090 |
0 |
0 |
|a B 658.827
|b BEN
|
| 100 |
1 |
# |
|a Benbunan, Jacob
|e author
|
| 245 |
1 |
0 |
|a Disruptive Branding :
|b How to Win Times of Change
|c Jacob Benbunan, Gabor Schreier, Benjamin Knapp.
|
| 264 |
# |
1 |
|a London
|a New York ::
|b Kogan Page,
|c 2019.
|
| 300 |
# |
# |
|a viii, 247 pages:
|b illustrations;
|c 24 cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
|
| 338 |
# |
# |
|a volume
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
|
| 650 |
# |
0 |
|a Branding (Marketing)
|
| 650 |
# |
0 |
|a Brand name products --
|x Management
|
| 650 |
# |
0 |
|a Strategic planning
|
| 700 |
1 |
# |
|a Schreier, Gabor
|
| 700 |
1 |
# |
|a Knapp, Benjamin
|
| 999 |
|
|
|a B000040921
|b Book
|c Book
|e Business Information Centre
|
