QR Code

Brand failures.

Bibliographic Details
Main Author:	Haig
Format:	Book
Published:	London: Kogan Page, 2003.
Subjects:	Brand name products -- > Marketing Branding Brand loyalty

Similar Items

Global brand strategy : unlocking brand potential across countries, cultures and markets.
by: Van Gelder
Published: (2003)

The Brand innovation manifesto : how to build brands, redefine markets and defy conventions.
by: Grant
Published: (2006)

Brand new brand thinking : brought to life by 11 experts who do.
Published: (2002)

The Origin of brands : discover the natural laws of product innovation and business survival.
by: Reis
Published: (2004)

Global Brand Strategy : World-wise Marketing in the Age of Branding
by: Steenkamp, Jan-Benedict E. M.
Published: (2017)

Asian brand strategy : how Asia builds strong brands.
by: Roll
Published: (2006)

The Handbook of brand management.
by: Arnold
Published: (1992)

Brands and branding geographies.
Published: (2011)

Beyond branding.
Published: (2003)

Building brand authenticity : 7 habits of iconic brands.
by: Beverland
Published: (2009)

Brand Storytelling : Put customers at the heart of your brand story
by: Rodriguez, Miri

Basics of branding : a practical guide for managers.
by: Gronlund
Published: (2013)

The 360 degree brand in Asia : creating more effective marketing communicatrions.
Published: (2003)

Advanced brand management : managing brands in changing world.
by: Temporal
Published: (2010)

Branding in action : cases and strategies for profitable brand management.
by: Hankinson
Published: (1993)

Competitive branding : winning in the market place with value-added brands.
by: Nilson
Published: (1999)

Brand relevance making competitors irrelevant.
by: Aaker
Published: (2011)

The Right to Brand : Levelling the brand playing field : Lessons from an emerging market
by: Merican, Yasmin, Datin
Published: (2013)

The Right to brand : levelling the brand playing field : lessons from an emerging market.
by: Merican, Yasmin
Published: (2013)

Brand management101 : 101lessons from real world marketing.
by: Dhar
Published: (2007)

Retail marketing and branding : a definitive guide to maximizing roi.
by: Perry
Published: (2013)

Brand driven : the route to integrated branding through great leadership.
by: LePla
Published: (2003)

Building brand identity : a strategy for success in a hostile marketplace..
by: Upshaw
Published: (1995)

National image & competitive advantage : the theory and practice of place branding.
by: Jafre,Eugene D.
Published: (2006)

The Essential brand book : over 100 techniques to in crease brand value.
by: Ellwood
Published: (2002)

Building the brand-driven business : operationalize your brand to drive profitable growth.
by: Davis
Published: (2002)

The Power of industrial brands : an effective route to competitive advantage..
by: Hague
Published: (1994)

Advanced brand management : from vision to valuation.
by: Temporal
Published: (2002)

Disruptive Branding : How to Win Times of Change
by: Benbunan, Jacob
Published: (2019)

Hi-tech Hi-touch branding : creating brand power in the age of technology.
by: Temporal
Published: (2001)

The Philosophy of Branding : great philosophers think brands.
by: Braun
Published: (2004)

B2B branding in Malaysia : a guide to building sucessful business-to-business brands.
by: Temporal
Published: (2006)

Advanced brand management from vision to valution.
by: Temporal
Published: (2002)

The Brutal truth about Asian branding and how to brake the vicious cycle.
by: Baladi
Published: (2011)

The Brutal truth about Asian branding and how to break the vicious cycle.
by: Baladi
Published: (2011)

The World's greatest brands.
Published: (1996)

Kellogg on Branding in a Hyper-Connected World
Published: (2019)

Branding in Asia : the creation, development and management of Asian brands for the global market.
by: Temporal
Published: (2000)

Building brands & believers : how to connect with consumers using archetypes.
by: Wertime
Published: (2002)

Brand management for international hotels
by: Patricia, Maria.
Published: (2009)