Brand failures.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
2003.
|
| Subjects: |
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| 300 | # | # | |a 310 p. |
| 650 | 0 | 0 | |a Brand name products -- |x Marketing |
| 650 | 0 | 0 | |a Branding |
| 650 | 0 | 0 | |a Brand loyalty |
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