Building brands & believers : how to connect with consumers using archetypes.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Clementi Loop:
John Wiley & Sons,
2002.
|
| Subjects: |
Business Information Centre
| Call Number: |
B 658 827 WER |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| B000014105 | Book | Book | AVAILABLE |