National brands and global markets : an historical perspective /
"Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a f...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London ; New York, New York :
Routledge,
[2023]
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| Series: | Perspectives in economic and social history.
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| Subjects: | |
| Online Access: | Click to View |