Brand meaning management /

Bibliographic Details
Other Authors: MacInnis, Deborah J., (Editor), Park, C. Whan, (Editor), Agarwal, Megha, 1982- (Contributor)
Format: eBook
Language:English
Published: Bingley, England : Emerald, 2015.
Edition:First edition.
Series:Review of Marketing Research, Volume 12
Subjects:
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