|
|
|
|
| LEADER |
03432nam a2200457 i 4500 |
| 001 |
EBC7185636 |
| 003 |
MiAaPQ |
| 005 |
20230428113708.0 |
| 006 |
m o d | |
| 007 |
cr cnu|||||||| |
| 008 |
230428s2023 enka ob 001 0 eng d |
| 020 |
|
|
|z 9780367754976
|q (print)
|
| 020 |
|
|
|a 9781000850376
|q (electronic bk.)
|
| 035 |
|
|
|a (MiAaPQ)EBC7185636
|
| 035 |
|
|
|a (Au-PeEL)EBL7185636
|
| 035 |
|
|
|a (OCoLC)1396063060
|
| 040 |
|
|
|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
|
| 050 |
|
4 |
|a HF5415.1257
|b .N385 2023
|
| 082 |
0 |
|
|a 658.827
|2 23
|
| 245 |
0 |
0 |
|a National brands and global markets :
|b an historical perspective /
|c edited by Nikolas Glover, David M. Higgins.
|
| 264 |
|
1 |
|a London ;
|a New York, New York :
|b Routledge,
|c [2023]
|
| 264 |
|
4 |
|c Ã2023
|
| 300 |
|
|
|a 1 online resource (xiii, 247 pages) :
|b illustrations.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a Perspectives in economic and social history
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 520 |
|
|
|a "Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on 'Made in' campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of 'Made in' can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times 'Made in' has been a basic, descriptive trademark while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in 'Made in' campaigns - commercial logic, national economic policy, and it's use as an instrument in political discourse - and an overview of the evolution of 'Made in' from a marketing perspective. This is followed by country-specific discussions of 'Made in' through case studies including countries in Western Europe, US, Japan and the antipodes. This book will be of significant interest to students and scholars of economic history, business history and marketing"--
|c Provided by publisher.
|
| 588 |
|
|
|a Description based on print version record.
|
| 590 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Place marketing.
|
| 650 |
|
0 |
|a Brand name products.
|
| 650 |
|
0 |
|a Nationalism.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Glover, Nikolas,
|d 1979-
|e editor.
|
| 700 |
1 |
|
|a Higgins, D. M.,
|e editor.
|
| 776 |
0 |
8 |
|i Print version:
|t National brands and global markets : an historical perspective.
|d London ; New York, New York : Routledge, c2023
|h xiii, 247 pages
|k Perspectives in economic and social history.
|z 9780367754976
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 830 |
|
0 |
|a Perspectives in economic and social history.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=7185636
|z Click to View
|
