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A master class in brand planning the timeless works of Stephen King /

Bibliographic Details
Main Author:	King, Stephen, 1931-2006.
Corporate Author:	ProQuest (Firm)
Other Authors:	Lannon, Judie., Baskin, Merry.
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Subjects:	Branding (Marketing) > Management. New products. Brand name products. Advertising > Management. Marketing research. Electronic books.
Online Access:	Click to View

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