A master class in brand planning the timeless works of Stephen King - King, Stephen, 1931-2006.; Lannon, Judie; Baskin, Merry; ProQuest (Firm) (Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2007)
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Branding (Marketing) -- Management; New products; Brand name products; Advertising -- Management; Marketing research; Electronic books