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01727nam a2200433 a 4500 |
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EBC470206 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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070827s2007 enka sb 001 0 eng |
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|z 2007035534
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|z 9780470517918 (cloth : alk. paper)
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|z 0470517913 (cloth : alk. paper)
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415.1255
|b .K56 2007
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4 |
|a 658.8/27
|2 22
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| 100 |
1 |
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|a King, Stephen,
|d 1931-2006.
|
| 245 |
1 |
2 |
|a A master class in brand planning
|h [electronic resource] :
|b the timeless works of Stephen King /
|c edited by Judie Lannon, Merry Baskin.
|
| 260 |
|
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|a Chichester, West Sussex, England ;
|a Hoboken, NJ :
|b John Wiley & Sons,
|c c2007.
|
| 300 |
|
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|a xliii, 351 p. :
|b ill.
|
| 500 |
|
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|a A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Branding (Marketing)
|x Management.
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| 650 |
|
0 |
|a New products.
|
| 650 |
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0 |
|a Brand name products.
|
| 650 |
|
0 |
|a Advertising
|x Management.
|
| 650 |
|
0 |
|a Marketing research.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Lannon, Judie.
|
| 700 |
1 |
|
|a Baskin, Merry.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=470206
|z Click to View
|
