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In search of the obvious the antidote for today's marketing mess /

Bibliographic Details
Main Author:	Trout, Jack.
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, c2008.
Subjects:	Marketing. Advertising > Brand name products. Electronic books.
Online Access:	Click to View

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