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EBC380489 |
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20200520144314.0 |
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|z 2008016815
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|z 9780470288597 (cloth)
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|z 0470288590 (cloth)
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4 |
|a HF5415
|b .T729 2008
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| 082 |
0 |
4 |
|a 658.8
|2 22
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| 100 |
1 |
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|a Trout, Jack.
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| 245 |
1 |
0 |
|a In search of the obvious
|h [electronic resource] :
|b the antidote for today's marketing mess /
|c Jack Trout.
|
| 260 |
|
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|a Hoboken, N.J. :
|b John Wiley & Sons,
|c c2008.
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| 300 |
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|a xv, 208 p.
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| 504 |
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|a Includes bibliographical references (p. 195-197) and index.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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0 |
|a Marketing.
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| 650 |
|
0 |
|a Advertising
|x Brand name products.
|
| 655 |
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4 |
|a Electronic books.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=380489
|z Click to View
|
