In search of the obvious the antidote for today's marketing mess /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | xv, 208 p. |
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| Bibliography: | Includes bibliographical references (p. 195-197) and index. |