APA Citation

Trout, J. (2008). In search of the obvious: The antidote for today's marketing mess. Hoboken, N.J.: John Wiley & Sons.

Chicago Style Citation

Trout, Jack. In Search of the Obvious: The Antidote for Today's Marketing Mess. Hoboken, N.J.: John Wiley & Sons, 2008.

MLA Citation

Trout, Jack. In Search of the Obvious: The Antidote for Today's Marketing Mess. Hoboken, N.J.: John Wiley & Sons, 2008.

Warning: These citations may not always be 100% accurate.