In search of the obvious the antidote for today's marketing mess - Trout, Jack.; ProQuest (Firm) (Hoboken, N.J. : John Wiley & Sons, 2008)
Includes bibliographical references (p. 195-197) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing; Advertising -- Brand name products; Electronic books