QR Code

Brand management for international hotels

Bibliographic Details
Main Author:	Patricia, Maria.
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Chandni Chowk, Delhi : Global Media, 2009.
Edition:	1st ed.
Subjects:	Hospitality industry > Marketing. Branding (Marketing) Product management. Brand loyalty. Electronic books.
Online Access:	Click to View

Similar Items

Hospitality branding
by: Dev, Chekitan S. 1959-
Published: (2012)

Brand failures.
by: Haig
Published: (2003)

Brand imitation
by: Kaptan, S. S.
Published: (2010)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
by: Vincent, Laurence.
Published: (2012)

The experience effect engage your customers with a consistent and memorable brand experience /
by: Joseph, Jim, 1963-
Published: (2010)

Brand advocates turning enthusiastic customers into a powerful marketing force /
by: Fuggetta, Rob.
Published: (2012)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
by: Harden, Leland.
Published: (2009)

The Power of industrial brands : an effective route to competitive advantage..
by: Hague
Published: (1994)

Global brand strategy : unlocking brand potential across countries, cultures and markets.
by: Van Gelder
Published: (2003)

Latest trends in hotel industry
by: Brody, Derrick.
Published: (2009)

Encyclopaedia of brand equity management.
Published: (2009)

Brands and brand management under threat in an age of fake news /
Published: (2020)

Luxury Brands in China and India
by: Atwal, Glyn
Published: (2017)

Connective branding building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia.
Published: (2008)

The business of brands
by: Miller, Jon, 1971-
Published: (2004)

Basics of branding : a practical guide for managers.
by: Gronlund
Published: (2013)

The Origin of brands : discover the natural laws of product innovation and business survival.
by: Reis
Published: (2004)

Brand management101 : 101lessons from real world marketing.
by: Dhar
Published: (2007)

The Handbook of brand management.
by: Arnold
Published: (1992)

Global Brand Strategy : World-wise Marketing in the Age of Branding
by: Steenkamp, Jan-Benedict E. M.
Published: (2017)

Branding in action : cases and strategies for profitable brand management.
by: Hankinson
Published: (1993)

Brand zero : the complete branding guide for start-ups /
by: Tai, Jacky.
Published: (2014)

Economics of hotel management
by: Sheela, A. M.
Published: (2002)

Positioning the brand an inside-out approach /
by: Riezebos, H. J., 1960-
Published: (2012)

The challenges facing brand managers today
Published: (2012)

Competitive branding : winning in the market place with value-added brands.
by: Nilson
Published: (1999)

Asian brand strategy : how Asia builds strong brands.
by: Roll
Published: (2006)

Advanced brand management : managing brands in changing world.
by: Temporal
Published: (2010)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

Brands and branding geographies.
Published: (2011)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
by: Salinas, Gabriela.
Published: (2009)

Hotel marketing
by: Jha, S. M.
Published: (2010)

Basics of branding : a practical guide for managers /
by: Gronlund, Jay.,
Published: (2013)

The Brand innovation manifesto : how to build brands, redefine markets and defy conventions.
by: Grant
Published: (2006)

Advanced brand management : from vision to valuation.
by: Temporal
Published: (2002)

Disruptive Branding : How to Win Times of Change
by: Benbunan, Jacob
Published: (2019)

Brand Bible the complete guide to building, designing, and sustaining brands /
Published: (2012)

ProfitBrand how to increase the profitability, accountability & sustainability of brands /
by: Wreden, Nick.
Published: (2005)

Building brand authenticity : 7 habits of iconic brands.
by: Beverland
Published: (2009)

Designing brand identity : an essential guide for the entire branding team /
by: Wheeler, Alina,
Published: (2018)