Brand management for international hotels

Bibliographic Details
Main Author: Patricia, Maria.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Chandni Chowk, Delhi : Global Media, 2009.
Edition:1st ed.
Subjects:
Online Access:Click to View
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100 1 |a Patricia, Maria. 
245 1 0 |a Brand management for international hotels  |h [electronic resource] /  |c Maria Patricia. 
250 |a 1st ed. 
260 |a Chandni Chowk, Delhi :  |b Global Media,  |c 2009. 
300 |a 1 v. (unpaged) :  |b col. ill. 
500 |a Cover title. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Hospitality industry  |x Marketing. 
650 0 |a Branding (Marketing) 
650 0 |a Product management. 
650 0 |a Brand loyalty. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3010962  |z Click to View