Holdings: Brand imitation

Bibliographic Details
Main Author:	Kaptan, S. S.
Corporate Author:	ProQuest (Firm)
Other Authors:	Pandey, Sanjay.
Format:	Electronic eBook
Language:	English
Published:	Mumbai [India] : Himalaya Pub. House, 2010.
Edition:	Rev. ed.
Subjects:	Brand choice. Brand loyalty. Electronic books.
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