QR Code

Brand meaning management /

Bibliographic Details
Other Authors:	MacInnis, Deborah J., (Editor), Park, C. Whan, (Editor), Agarwal, Megha, 1982- (Contributor)
Format:	eBook
Language:	English
Published:	Bingley, England : Emerald, 2015.
Edition:	First edition.
Series:	Review of Marketing Research, Volume 12
Subjects:	Marketing > Management. Brand name products. Electronic books.
Online Access:	Click to View

Similar Items

Brand zero : the complete branding guide for start-ups /
by: Tai, Jacky.
Published: (2014)

Positioning the brand an inside-out approach /
by: Riezebos, H. J., 1960-
Published: (2012)

The challenges facing brand managers today
Published: (2012)

Behavioral aspects of brand management /
by: Majerova, Jana,
Published: (2021)

Brand Bible the complete guide to building, designing, and sustaining brands /
Published: (2012)

What great brands do : the seven brand-building principles that separate the best from the rest /
by: Yohn, Denise Lee, 1967-
Published: (2014)

Branding in a competitive marketplace /
by: Baisya, Rajat K.,
Published: (2013)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
by: Salinas, Gabriela.
Published: (2009)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
by: Martinez Onaindia, Carlos.
Published: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
by: Perrey, Jesko.
Published: (2013)

A master class in brand planning the timeless works of Stephen King /
by: King, Stephen, 1931-2006.
Published: (2007)

Branded customer service the new competitive edge /
by: Barlow, Janelle, 1943-
Published: (2006)

Global brand strategy : unlocking brand potential across countries, cultures and markets.
by: Van Gelder
Published: (2003)

National brands and global markets : an historical perspective /
Published: (2023)

Connective branding building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia.
Published: (2008)

The business of brands
by: Miller, Jon, 1971-
Published: (2004)

The Origin of brands : discover the natural laws of product innovation and business survival.
by: Reis
Published: (2004)

The Handbook of brand management.
by: Arnold
Published: (1992)

Global Brand Strategy : World-wise Marketing in the Age of Branding
by: Steenkamp, Jan-Benedict E. M.
Published: (2017)

Encyclopaedia of brand equity management.
Published: (2009)

Asian brand strategy : how Asia builds strong brands.
by: Roll
Published: (2006)

The Brand innovation manifesto : how to build brands, redefine markets and defy conventions.
by: Grant
Published: (2006)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

Brands and brand management under threat in an age of fake news /
Published: (2020)

Advanced brand management : managing brands in changing world.
by: Temporal
Published: (2010)

Magnetic stories : connect with customers and engage employees with brand storytelling /
by: Dolan, Gabrielle,
Published: (2021)

Brand new brand thinking : brought to life by 11 experts who do.
Published: (2002)

Basics of branding : a practical guide for managers.
by: Gronlund
Published: (2013)

Brand management101 : 101lessons from real world marketing.
by: Dhar
Published: (2007)

Branding in action : cases and strategies for profitable brand management.
by: Hankinson
Published: (1993)

Advanced brand management : from vision to valuation.
by: Temporal
Published: (2002)

Designing brand identity an essential guide for the whole branding team /
by: Wheeler, Alina.
Published: (2013)

Designing brand identity : an essential guide for the entire branding team /
by: Wheeler, Alina,
Published: (2018)

Basics of branding : a practical guide for managers /
by: Gronlund, Jay.,
Published: (2013)

Brands and branding geographies.
Published: (2011)

Competitive branding : winning in the market place with value-added brands.
by: Nilson
Published: (1999)

Brand failures.
by: Haig
Published: (2003)

Advanced brand management from vision to valution.
by: Temporal
Published: (2002)

The Power of industrial brands : an effective route to competitive advantage..
by: Hague
Published: (1994)

Luxury Brands in China and India
by: Atwal, Glyn
Published: (2017)