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150527t20152015enk ob 000 0 eng d |
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|z 9781784419325
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|a 9781784419318
|q (electronic bk.)
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|a (CaONFJC)MIL784697
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|a (OCoLC)912318870
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|b eng
|e rda
|e pn
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|a HF5415.13
|b .B736 2015
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|a 658.8
|2 23
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245 |
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|a Brand meaning management /
|c edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
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250 |
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|a First edition.
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264 |
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1 |
|a Bingley, England :
|b Emerald,
|c 2015.
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264 |
|
4 |
|c 2015
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300 |
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|a 1 online resource (338 pages).
|
336 |
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|a text
|2 rdacontent
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337 |
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|a computer
|2 rdamedia
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338 |
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|a online resource
|2 rdacarrier
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490 |
0 |
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|a Review of Marketing Research,
|x 1548-6435 ;
|v Volume 12
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500 |
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|a "Emerald Books"--Cover.
|
504 |
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|a Includes bibliographical references.
|
588 |
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|a Description based on online resource; title from PDF title page (ebrary, viewed May 25, 2015).
|
590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
650 |
|
0 |
|a Marketing
|x Management.
|
650 |
|
0 |
|a Brand name products.
|
655 |
|
4 |
|a Electronic books.
|
700 |
1 |
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|a MacInnis, Deborah J.,
|e editor.
|
700 |
1 |
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|a Park, C. Whan,
|e editor.
|
700 |
1 |
|
|a Agarwal, Megha,
|d 1982-
|e contributor.
|
776 |
0 |
8 |
|i Print version:
|t Brand meaning management.
|b First edition.
|d Bingley, England : Emerald, c2015
|h xxxii, 305 pages
|k Review of Marketing Research ; Volume 12
|z 9781784419325
|
797 |
2 |
|
|a ProQuest (Firm)
|
856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=2054907
|z Click to View
|