Brand meaning management /
Other Authors: | , , |
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Format: | eBook |
Language: | English |
Published: |
Bingley, England :
Emerald,
2015.
|
Edition: | First edition. |
Series: | Review of Marketing Research,
Volume 12 |
Subjects: | |
Online Access: | Click to View |
Item Description: | "Emerald Books"--Cover. |
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Physical Description: | 1 online resource (338 pages). |
Bibliography: | Includes bibliographical references. |
ISBN: | 9781784419318 |
ISSN: | 1548-6435 ; |