Brand meaning management /

Bibliographic Details
Other Authors: MacInnis, Deborah J., (Editor), Park, C. Whan, (Editor), Agarwal, Megha, 1982- (Contributor)
Format: eBook
Language:English
Published: Bingley, England : Emerald, 2015.
Edition:First edition.
Series:Review of Marketing Research, Volume 12
Subjects:
Online Access:Click to View
Description
Item Description:"Emerald Books"--Cover.
Physical Description:1 online resource (338 pages).
Bibliography:Includes bibliographical references.
ISBN:9781784419318
ISSN:1548-6435 ;