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Branding TV principles and practices /

Bibliographic Details
Main Author:	McDowell, Walter.
Corporate Authors:	National Association of Broadcasters., ProQuest (Firm)
Other Authors:	Batten, Alan.
Format:	Electronic eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier/Focal Press, c2005.
Edition:	[2nd ed.].
Subjects:	Television broadcasting. Brand name products. Electronic books.
Online Access:	Click to View

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