Description: Branding TV

Bibliographic Details
Main Author:	McDowell, Walter.
Corporate Authors:	National Association of Broadcasters., ProQuest (Firm)
Other Authors:	Batten, Alan.
Format:	Electronic eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier/Focal Press, c2005.
Edition:	[2nd ed.].
Subjects:	Television broadcasting. Brand name products. Electronic books.
Online Access:	Click to View

Description
Item Description:	Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Physical Description:	x, 158 p. : ill.
Bibliography:	Includes bibliographical references (p. 143) and index.
ISBN:	9780080460437 (electronic bk.)