APA Citation

McDowell, W., & Batten, A. (2005). Branding TV: Principles and practices ([2nd ed.].). Amsterdam ; Boston: Elsevier/Focal Press.

Chicago Style Citation

McDowell, Walter., and Alan Batten. Branding TV: Principles and Practices. [2nd ed.]. Amsterdam ; Boston: Elsevier/Focal Press, 2005.

MLA Citation

McDowell, Walter., and Alan Batten. Branding TV: Principles and Practices. [2nd ed.]. Amsterdam ; Boston: Elsevier/Focal Press, 2005.

Warning: These citations may not always be 100% accurate.