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01560nam a2200421Ia 4500 |
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MiAaPQ |
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20191030193358.0 |
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050415s2005 ne a fsb 001 0 eng d |
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|z 0240807537 (pbk.)
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|z 9780240807539
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|z 0080460437
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|a 9780080460437 (electronic bk.)
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|a (MiAaPQ)EBC270254
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|a (Au-PeEL)EBL270254
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|a (CaPaEBR)ebr10138411
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|a (CaONFJC)MIL63081
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|a (OCoLC)476002726
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HE8700.8
|b .M25 2005
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0 |
4 |
|a 384.551
|2 22
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1 |
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|a McDowell, Walter.
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1 |
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|a Branding TV
|h [electronic resource] :
|b principles and practices /
|c by Walter McDowell and Alan Batten.
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| 250 |
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|a [2nd ed.].
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| 260 |
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|a Amsterdam ;
|a Boston :
|b Elsevier/Focal Press,
|c c2005.
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| 300 |
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|a x, 158 p. :
|b ill.
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| 500 |
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|a Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
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| 504 |
|
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|a Includes bibliographical references (p. 143) and index.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Television broadcasting.
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| 650 |
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0 |
|a Brand name products.
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| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Batten, Alan.
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| 710 |
2 |
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|a National Association of Broadcasters.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=270254
|z Click to View
|
