Cover Image

QR Code

Branding and advertising

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Hansen, Flemming, Prof., Christensen, Lars Bech.
Format:	Electronic eBook
Language:	English
Published:	[Copenhagen] : Herndon, VA : Copenhagen Business School Press ; Distribution, North America, Copenhagen Business School Press Books International, 2003.
Edition:	1st ed.
Subjects:	Advertising. Brand name products. Electronic books.
Online Access:	Click to View

Similar Items

How to use advertising to build strong brands
Published: (1999)

Brand new brand thinking : brought to life by 11 experts who do.
Published: (2002)

Designing brand identity an essential guide for the whole branding team /
by: Wheeler, Alina.
Published: (2013)

Designing brand identity : an essential guide for the entire branding team /
by: Wheeler, Alina,
Published: (2018)

The Handbook of brand management.
by: Arnold
Published: (1992)

Brand new China advertising, media, and commercial culture /
by: Wang, Jing, 1950-
Published: (2008)

What's in a name? advertising and the concept of brands /
by: Jones, John Philip.
Published: (2003)

Advertising a cultural economy /
by: McFall, Elizabeth Rose.
Published: (2004)

Branding for dummies.
by: Chiaravelle
Published: (2007)

The challenges facing brand managers today
Published: (2012)

Advertising a new approach /
by: Taplin, Walter.
Published: (2013)

A master class in brand planning the timeless works of Stephen King /
by: King, Stephen, 1931-2006.
Published: (2007)

The economics of advertising
by: Taylor, F. W.
Published: (1934)

EXPONENTIAL : Transform Your Brand by Empowering Instead of Interrupting
by: Rosenblum, Jeff
Published: (2022)

Superbrands : an insight into many of the Malaysia's strongest brands.
Published: (2004)

Advertising theory
Published: (2012)

Principles of advertising a global perspective /
by: Lee, Monle.
Published: (2005)

Humor in advertising a comprehensive analysis /
by: Gulas, Charles S., 1962-
Published: (2006)

Creativity and advertising affect, events and process /
by: McStay, Andrew, 1975-
Published: (2013)

Superbrands : an insight into many of Hong Kong's strongest brands.
Published: (2002)

Advertising and anthropology ethnographic practice and cultural perspectives /
by: Malefyt, Timothy de Waal.
Published: (2012)

The religious dimensions of advertising
by: Sheffield, Tricia.
Published: (2006)

Advertising myths the strange half-lives of images and commodities /
by: Cronin, Anne M., 1967-
Published: (2004)

Global brand strategy : unlocking brand potential across countries, cultures and markets.
by: Van Gelder
Published: (2003)

Advertising culture and translation : from colonial to global /
Published: (2017)

Advertising, the media and globalisation a world in motion /
by: Sinclair, John, 1944-
Published: (2012)

The Brand innovation manifesto : how to build brands, redefine markets and defy conventions.
by: Grant
Published: (2006)

The business of brands
by: Miller, Jon, 1971-
Published: (2004)

The Origin of brands : discover the natural laws of product innovation and business survival.
by: Reis
Published: (2004)

Connective branding building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia.
Published: (2008)

In search of the obvious the antidote for today's marketing mess /
by: Trout, Jack.
Published: (2008)

Global Brand Strategy : World-wise Marketing in the Age of Branding
by: Steenkamp, Jan-Benedict E. M.
Published: (2017)

Asian brand strategy : how Asia builds strong brands.
by: Roll
Published: (2006)

Asia's star brands.
by: Temporal
Published: (2006)

Brands and branding geographies.
Published: (2011)

Beyond branding.
Published: (2003)

Brand failures.
by: Haig
Published: (2003)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

Brand Bible the complete guide to building, designing, and sustaining brands /
Published: (2012)

Luxury Brands in China and India
by: Atwal, Glyn
Published: (2017)