Branding and advertising

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Hansen, Flemming, Prof., Christensen, Lars Bech.
Format: Electronic eBook
Language:English
Published: [Copenhagen] : Herndon, VA : Copenhagen Business School Press ; Distribution, North America, Copenhagen Business School Press Books International, 2003.
Edition:1st ed.
Subjects:
Online Access:Click to View
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040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5821  |b .B73 2003 
245 0 0 |a Branding and advertising  |h [electronic resource] /  |c edited by Flemming Hansen & Lars Bech Christensen. 
250 |a 1st ed. 
260 |a [Copenhagen] :  |b Copenhagen Business School Press ;  |a Herndon, VA :  |b Distribution, North America, Copenhagen Business School Press Books International,  |c 2003. 
300 |a 473 p. :  |b ill. 
504 |a Includes bibliographical references (p. 410-469). 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising. 
650 0 |a Brand name products. 
655 4 |a Electronic books. 
700 1 |a Hansen, Flemming,  |c Prof. 
700 1 |a Christensen, Lars Bech. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3400798  |z Click to View