Description: Branding and advertising

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Hansen, Flemming, Prof., Christensen, Lars Bech.
Format:	Electronic eBook
Language:	English
Published:	[Copenhagen] : Herndon, VA : Copenhagen Business School Press ; Distribution, North America, Copenhagen Business School Press Books International, 2003.
Edition:	1st ed.
Subjects:	Advertising. Brand name products. Electronic books.
Online Access:	Click to View

Description
Physical Description:	473 p. : ill.
Bibliography:	Includes bibliographical references (p. 410-469).