Branding and advertising - Hansen, Flemming, Prof.; Christensen, Lars Bech.; ProQuest (Firm) ([Copenhagen] : Copenhagen Business School Press ; Herndon, VA : Distribution, North America, Copenhagen Business School Press Books International, 2003)
Includes bibliographical references (p. 410-469).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising; Brand name products; Electronic books