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Brands laid bare using market research for evidence-based brand management /

Bibliographic Details
Main Author:	Ford, Kevin.
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.
Subjects:	Brand name products > Management. Marketing research. Electronic books.
Online Access:	Click to View

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