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|a HD69.B7
|b F67 2005
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| 082 |
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4 |
|a 658.8/27
|2 22
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| 100 |
1 |
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|a Ford, Kevin.
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| 245 |
1 |
0 |
|a Brands laid bare
|h [electronic resource] :
|b using market research for evidence-based brand management /
|c Kevin Ford.
|
| 260 |
|
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|a Chichester, West Sussex, England ; Hoboken, NJ :
|b John Wiley & Sons,
|c c2005.
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| 300 |
|
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|a viii, 158 p. :
|b ill.
|
| 500 |
|
|
|a Includes index.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Brand name products
|x Management.
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| 650 |
|
0 |
|a Marketing research.
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| 655 |
|
4 |
|a Electronic books.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=228612
|z Click to View
|
