Brands laid bare using market research for evidence-based brand management /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2005.
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| Online Access: | Click to View |
| Item Description: | Includes index. |
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| Physical Description: | viii, 158 p. : ill. |