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Corporate branding : areas, arenas and approaches /

Bibliographic Details
Other Authors:	Melewar, T. C., (Editor), Alwi, S. F. Syed, (Editor)
Format:	eBook
Language:	English
Published:	London, [England] ; New York, New York : Routledge, 2015.
Subjects:	Marketing. Consumers' preferences. Electronic books.
Online Access:	Click to View

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