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Brand, identity and corporate reputation /

Bibliographic Details
Other Authors: Lim, Ming, (Editor), Machado, Joana Cesar, (Editor), Iglesias, Oriol, (Editor)
Format: eBook
Language:English
Published: [Bradford, West Yorkshire, England] : Emerald, [2015]
Series:Marketing Intelligence & Planning, Volume 33 Number 2
Subjects:
Branding (Marketing)
Business communication.
Corporate image.
Corporations > Public relations.
Electronic books.
Online Access:Click to View
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